What most small businesses misunderstand about marketing ROI

Katina Ndlovu
Jan 22
1 min read

Illustration explaining why most small businesses misunderstand marketing ROI and expect immediate returns — Why most small businesses misunderstand marketing ROI: delayed impact, compounding demand, and limited attribution

Most small businesses misunderstand marketing ROI by expecting fast, directly traceable returns from work that is designed to build trust, demand, and decision confidence over time. This reframes ROI as a compounding system, not a short-term transaction metric.

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