This case study documents how explicit scope, role clarity, and consistent authority signals improved the accuracy and repeatability of AI-generated summaries.

This case study documents how a service-based business with strong visibility struggled with trust and conversion, and how clarity-focused restructuring improved authority interpretation.

This case study documents how founder-led expertise was being flattened into a generic service category because authority was implied rather than structurally clear. The work focused on making expertise explicit so people, search engines, and AI systems interpreted credibility consistently.

Most small businesses misunderstand marketing ROI because they expect immediate, directly attributable returns from activities designed to build trust, demand, and decision readiness over time.