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Case Study: Introducing Automation After Workflow Clarity
This case study shows how introducing automation only after workflows were clarified reduced correction work, improved reliability, and recovered time capacity without over-automation.

Katina Ndlovu
1 day ago4 min read


Case Study: Creating Documented Workflows to Support Delegation and Continuity
This case study documents how creating documented workflows reduced reliance on individual memory, improved delegation, and strengthened operational continuity for a service-based business.

Katina Ndlovu
1 day ago3 min read


Case Study: Reducing Operational Friction by Connecting Disconnected Tools
This case study documents how connecting disconnected tools into one system reduced manual coordination, improved reliability, and recovered time capacity.

Katina Ndlovu
1 day ago3 min read


Case Study: Replacing Manual Client Onboarding With a Structured Client Onboarding Workflow
This case study documents how replacing manual client onboarding with a structured workflow reduced operational friction and recovered time capacity for a service-based business.

Katina Ndlovu
1 day ago4 min read


Case Study: Correcting Website Structure to Improve AI and Search Interpretation
This case study documents how improving website structure clarified hierarchy and reduced misinterpretation by search engines and AI systems without redesign.

Katina Ndlovu
1 day ago4 min read


Strategy Case Study: Improving Website First-Glance Clarity
This case study documents how restructuring above-the-fold content improved first-glance understanding for a service-based website without changing its visual design.

Katina Ndlovu
1 day ago2 min read


Case Study: Reducing Confusion Caused by Poor Page Hierarchy
This case study documents how restructuring page hierarchy clarified a service-based website without redesign, focusing on structure, prioritisation, and interpretability.

Katina Ndlovu
1 day ago4 min read


Case Study: Visual Identity and Brand Positioning Alignment
This case study documents how aligning visual identity and headline framing reduced generic signalling and clarified how a service-based business’s expertise is interpreted.

Katina Ndlovu
2 days ago3 min read


Case Study: Repositioning a Brand That Had Outgrown Its Original Identity, Brand Positioning Alignment
This case study examines how a service-based business became misaligned when its growth outpaced its original brand positioning. It documents how clarity was restored by realigning language, cues, and positioning with the business’s current scope and capability.

Katina Ndlovu
2 days ago3 min read


Case Study: Clarifying an Interchangeable Brand Positioning in a Crowded Category
This case study documents how positioning clarity improved when a broad homepage headline was narrowed into a clearer positioning anchor, reducing generic category signalling.

Katina Ndlovu
2 days ago3 min read
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