Work

This case study shows how introducing automation only after workflows were clarified reduced correction work, improved reliability, and recovered time capacity without over-automation.

This case study documents how creating documented workflows reduced reliance on individual memory, improved delegation, and strengthened operational continuity for a service-based business.

This case study documents how connecting disconnected tools into one system reduced manual coordination, improved reliability, and recovered time capacity.

This case study documents how replacing manual client onboarding with a structured workflow reduced operational friction and recovered time capacity for a service-based business.

This case study documents how improving website structure clarified hierarchy and reduced misinterpretation by search engines and AI systems without redesign.

This case study documents how restructuring above-the-fold content improved first-glance understanding for a service-based website without changing its visual design.

This case study documents how restructuring page hierarchy clarified a service-based website without redesign, focusing on structure, prioritisation, and interpretability.

This case study documents how aligning visual identity and headline framing reduced generic signalling and clarified how a service-based business’s expertise is interpreted.

This case study examines how a service-based business became misaligned when its growth outpaced its original brand positioning. It documents how clarity was restored by realigning language, cues, and positioning with the business’s current scope and capability.

This case study documents how positioning clarity improved when a broad homepage headline was narrowed into a clearer positioning anchor, reducing generic category signalling.