Why home service companies lose visibility despite “doing SEO”

Katina Ndlovu
Jan 22
1 min read

Home service business owner reviewing Google Maps results and AI answers on a laptop while their website traffic graph declines — Visibility moves to Maps and AI answers when SEO stays website only

Home service SEO visibility drops even when companies are “doing SEO” because modern search no longer rewards rankings alone. Home service SEO visibility now depends on answer extraction, Google Business Profile strength, and multi-platform entity authority, not just keywords, blogs, or backlinks.

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