zero click search | Katina Ndlovu

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Home service business owner reviewing Google Maps results and AI answers on a laptop while their website traffic graph declines

Why home service companies lose visibility despite “doing SEO”

Many home service companies invest in keywords, blogs, and citations, then watch calls drop anyway. Search now rewards Maps presence, entity trust, and answer extraction. This page explains the gaps and the fix.

Katina Ndlovu

Jan 22

Dark UI graphic titled “Search Performance” showing stable rankings but shrinking clicks, with a flow diagram redirecting traffic to AI answer and SERP feature surfaces, plus neon green callouts like rankings unchanged, clicks shrink, and traffic redistributed on a black background.

Why some industries are losing search traffic without algorithm penalties

Industries can lose search traffic while rankings stay stable because search is turning into an answer layer. AI overviews, SERP features, and zero click behavior reduce visits without triggering penalties.

Katina Ndlovu

Jan 22

Dark UI illustration titled “Intent-First Content” showing a long article distilled into a direct answer block, with neon green callouts for resolve intent, easy to extract, and validated across sources, plus a small phone screen labeled answer on a black background with a glowing green loop.

Why businesses misunderstand “helpful content” in SEO and AEO

Businesses often treat helpful content as long form coverage. In SEO and AEO, helpful content means intent resolution, extractable answers, and cross source validation that AI can trust.

Katina Ndlovu

Jan 22

Google search results page showing an AI Overview and multiple SERP features pushing the top organic result below the fold

Why ranking first on Google no longer guarantees visibility

Search visibility is no longer a simple outcome of ranking first on Google. Modern SERPs, AI summaries, and zero-click searches distribute attention across features, not positions.

Katina Ndlovu

Jan 22