Many home service companies invest in keywords, blogs, and citations, then watch calls drop anyway. Search now rewards Maps presence, entity trust, and answer extraction. This page explains the gaps and the fix.

City pages are not the same as local presence. If your address, reviews, and entity signals point to one place while your site claims twenty, algorithms hesitate. This explains why, and what to do instead.

Most homeowners pick contractors using what they can see fast: stars, availability, price, and a polished website. That hides the signals that actually predict outcomes. The fix is content that makes competence comparable before they hire.