This case study documents how improving website structure clarified hierarchy and reduced misinterpretation by search engines and AI systems without redesign.

Brand clarity now determines whether algorithms can extract, categorise, and summarise your business correctly. If your identity is ambiguous, you get filtered out or misrepresented before a human ever sees you.

AI now sits between buyer intent and provider selection. Viability means your business can be accurately extracted, understood, verified, and summarised across platforms before a human ever visits your site.