Why brand clarity has become a technical requirement, not a marketing one

Clarity is now infrastructure. If algorithms cannot parse your positioning, they cannot represent you accurately

Brand clarity is now a technical requirement because “brand clarity technical requirement” determines whether algorithms can accurately classify, summarize, and recommend you across search and AI answer systems. If your positioning is vague, inconsistent, or context-dependent, AI-mediated discovery can misrepresent you or filter you out even when your marketing is strong.