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Why online reviews alone are no longer enough to win home service jobs

Two smartphone screens compare “Plumber A” and “Plumber B” pricing and booking details, with neon green callouts for reviews, pricing clarity, trust signals, and booking wins on a dark background, plus an on-screen settings toolbar overlay.
Reviews qualify you. The rest of your trust signals win the job.

Online reviews home service isn’t enough anymore because reviews are a baseline filter. Homeowners choose whoever also shows clear pricing, fast availability, real expertise, strong fit, and easy booking.


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