Home service companies do not lose revenue because they lack traffic. They lose it because the booking path is full of avoidable friction right when urgency is highest. This piece breaks down the six most common conversion blockers (pricing opacity, contact constraints, missing trust proof, buried booking flows, mobile failures, and weak urgency messaging) and shows a practical audit and fix order that improves bookings without increasing ad spend.

AI systems do not trust single-source visibility. They cross-check business details across multiple platforms, then recommend only what they can verify. If your presence is concentrated on one channel, you create exclusion risk even with strong SEO. The fix is not more traffic, it is cross-platform consistency that AI systems can validate.