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Dark UI graphic titled “Search Performance” showing stable rankings but shrinking clicks, with a flow diagram redirecting traffic to AI answer and SERP feature surfaces, plus neon green callouts like rankings unchanged, clicks shrink, and traffic redistributed on a black background.

Dark UI graphic titled “Search Performance” showing stable rankings but shrinking clicks, with a flow diagram redirecting traffic to AI answer and SERP feature surfaces, plus neon green callouts like rankings unchanged, clicks shrink, and traffic redistributed on a black background.

Why some industries are losing search traffic without algorithm penalties

Industries can lose search traffic while rankings stay stable because search is turning into an answer layer. AI overviews, SERP features, and zero click behavior reduce visits without triggering penalties.

Jan 22

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