Internal linking helps Google discover your pages, pass authority, and understand your site’s topics. This guide explains practical site structures like hub-and-spoke and pyramid linking, plus audits for orphan pages, broken links, click depth, and anchor text.

More content can make a site less visible when new pages overlap existing intent, split authority, and increase crawl and indexing waste. The solution is content governance: consolidate duplicates, prune low value URLs, rebuild hubs, and keep one canonical page per intent.