Two companies can serve the same city and still see totally different winter results. The gap is not weather. It is business model design: recurring revenue, service mix, proactive demand creation, and flexible capacity.

Home service companies do not lose revenue because they lack traffic. They lose it because the booking path is full of avoidable friction right when urgency is highest. This piece breaks down the six most common conversion blockers (pricing opacity, contact constraints, missing trust proof, buried booking flows, mobile failures, and weak urgency messaging) and shows a practical audit and fix order that improves bookings without increasing ad spend.