Why Most SEO Audits Fail to Identify the Real Visibility Issues

Katina Ndlovu
Jan 22
1 min read

Diagram comparing a standard SEO audit with a visibility audit that checks entity clarity, AI citations, SERP displacement, and cross-platform consistency — A visibility audit checks interpretability and AI citation readiness, not just technical SEO

Most visibility audit results fail because they only measure technical compliance and rankings, not whether your business can be confidently understood, summarised, and cited across SERP features and AI answer systems where visibility now happens.

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