How to design a brand that survives AI misinterpretation

If your name and positioning are abstract, AI summaries strip meaning and replace it with generic category labels

Brand survives AI misinterpretation by layering literal clarity into the brand system so AI can reliably categorize, paraphrase, and cross-verify what you do: add a clear descriptor to the name if needed, replace abstract taglines with explicit positioning (service + audience + differentiator), and reinforce the same core claims consistently across your website, Google Business Profile, and key directories so the brand stays accurate under synthesis.