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Blog Writing Samples

These SEO blog writing samples demonstrate how service-based businesses can attract qualified traffic through structured, location-aware, search-driven content designed to answer real customer questions.


A person editing an SEO-optimised blog article on a desktop computer, illustrating Katina Ndlovu’s structured approach to writing and reviewing long-form content for search visibility and clarity.
Drafting an SEO-structured blog article in a focused workspace, showing how long-form content is reviewed, refined, and prepared for publication.

What these samples are meant to show


This collection is not a portfolio in the traditional sense. It is a demonstration of method.

Each article listed below was written to:

  • Target a specific search intent

  • Support a local or service-based business

  • Balance SEO structure with human readability

  • Convert informational queries into commercial relevance without sales copy

The focus is on clarity, relevance, and durability, not volume or keyword stuffing.


SEO blog content examples


1. Roofing services


Topic: Seasonal decision-making for roof replacement



This article addresses a common homeowner question by comparing winter vs spring roof replacement, aligning seasonal search interest with practical decision guidance.


2. Tree services (local SEO focus)


Topic: Seasonal SEO strategy for service businesses



This piece explains why off-season SEO matters for tree service companies, using search behaviour patterns rather than generic marketing advice.


3. Tree services (full marketing guide)

Topic: Comprehensive service marketing framework



A long-form guide built to capture high-intent informational searches while supporting long-term authority for a specialised home service niche.


4. Accessibility and home modification


Topic: Low-step shower solutions by location



This article combines accessibility needs with geographic relevance, demonstrating how health-adjacent topics can be handled carefully without medical claims.


5. Window replacement


Topic: Diagnosing window performance issues



A problem-based article that mirrors how homeowners describe issues in search queries, translating symptoms into service relevance.


6. Bathroom remodeling


Topic: Product selection for small spaces



This post targets design-driven searches while anchoring the content to a specific service area, balancing inspiration with local intent.


7. Tree contractors (local authority)


Topic: Contractor selection by county



An authority-style article designed to rank for comparison-based searches, structured to support trust and local relevance.


8. Concrete coatings


Topic: Trust and contractor credibility



This piece demonstrates how “trusted company” searches can be addressed without testimonials or exaggerated claims, relying on clarity and positioning.


9. Septic services


Topic: Maintenance timing and warning signs



An educational article built around urgency-based searches, designed to convert informational intent into service awareness.


10. Commercial cleaning


Topic: Workplace hygiene risk areas



This article uses public-interest hygiene concerns to support commercial cleaning services without crossing into medical advice.


Common characteristics across all samples

Across industries, these blogs consistently apply the same principles:

  • Search-first topic selection

  • Clear problem framing

  • Location and service alignment

  • Plain-language explanations

  • No filler or generic marketing language

  • Structured headings that support AI and search summarisation


The goal is not to “rank for everything,” but to rank for the right questions.


Blog Writing Samples- How this writing approach differs


These blogs are not written as:

  • Generic content pieces

  • Thought leadership essays

  • Keyword-stuffed SEO posts


They are written as decision-support content.Content that helps a reader understand a problem clearly enough to choose a service provider with confidence.



Author

Katina Ndlovu


Search visibility and personal branding strategist


Katina Ndlovu specialises in SEO, AEO, and AI-readable content systems for service-based businesses. Her work focuses on clarity, structure, and long-term visibility rather than volume-driven content production.


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