Case Study Writing example showing how a structured SEO and AI-aware visibility approach improved discovery signals for Ace Tree, a tree service company in Folsom, California.

A case study showing how a brand-new website built organic visibility from zero through structured SEO foundations, intent-led content, and sustainable execution.

This case study documents how a human-first editorial rewrite applied to a local service blog improved SERP feature visibility and competitive positioning. The focus is on clarity, engagement signals, and interpretability, not on manipulating algorithms or bypassing automated systems. Human-first editorial rewriting in practice, showing how content clarity and author signal improve SERP visibility. Local service businesses operate in one of the most competitive search environ