This case study documents how explicit scope, role clarity, and consistent authority signals improved the accuracy and repeatability of AI-generated summaries.

This case study documents how a service-based business with strong visibility struggled with trust and conversion, and how clarity-focused restructuring improved authority interpretation.

This case study documents how founder-led expertise was being flattened into a generic service category because authority was implied rather than structurally clear. The work focused on making expertise explicit so people, search engines, and AI systems interpreted credibility consistently.